Karger Publishers and PubGrade have entered into a new partnership in digital advertising to offer contextual targeting services.
This fully integrated platform enables Karger Publishers to offer its advertising clients a cutting-edge digital advertising solution applying contextual targeting. Through the partnership with PubGrade, Karger offers companies from the pharmaceutical and biotech sectors an efficient way to reach scientists and healthcare professionals on Karger’s websites.
Contextual targeting aims to show selected advertisements that are thematically relevant to the respective article. This form of advertising adapts to the perspective of the medically and scientifically qualified user and curates the advertisements along the scientific content on the websites. This ensures that advertising is perceived as a meaningful and valuable addition to the scientific content. The increased user acceptance thus results in a better performance of the campaigns.
Iola Forster, Strategic Competence Lead, Industry and Society Services at Karger, comments: “Karger Publishers has been traditionally strong in the field of print advertising and we are now enhancing our digital advertising. We decided to work with PubGrade because we take our readers and their need for information seriously. We want to provide the Health Sciences community with the best possible services as they are in the center of everything we do.”
Philipp Eckerle, one of PubGrade’s Co-Founders and Managing Director adds: “We are pleased to commence working with Karger and help them grow the digital side of their business. Their high-quality content focusing on medical and health-related research is an important go-to resource for audiences of interest to various advertisers in the life sciences and pharmaceutical industry. The decision to adopt our granular contextual ad targeting technology also reflects a growing sector belief that the placing of contextually relevant advertisements can enhance reader experience and be less intrusive in the reader’s quest for information acquisition.”