PubGrade and BMJ enter agreement to integrate contextual advertising platform

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PubGrade’s platform-as-a-service solution: PubGrade for Publishers provides BMJ, a healthcare knowledge provider, with a fully integrated advertising platform that enables the sales team to offer their advertising clients a cutting-edge digital advertising solution.

Geetha Balasubramaniam, Business Manager at BMJ, commented: “BMJ is at the forefront of innovative healthcare thinking and practice since 1840. Our flagship title, The BMJ, is one of the world’s most cited general medical journals. We are leaders in digital publishing and Open Access, and offer more than 70 peer-reviewed specialist journals across a range of medical and allied science fields. We are pleased that our collaboration with PubGrade will provide our advertisers with deeper granularity when targeting the millions of doctors and other healthcare professionals who regularly read our content, whilst ensuring that what we present to our readers is highly targeted and relevant. 

According to John Michael, PubGrade’s Commercial Director, “PubGrade’s platform is well adapted to working in very specialised scientific and medical research areas. In an increasingly digital world, our platform offers publishers the opportunity to adopt more efficient workflow processes that offer increased ROI and transparency for advertisers, via direct targeting access into the full-text of scientific research published at their sites.”