Publishers Communication Group to Promote ISPG in India

    The Independent Scholarly Publishers Group (ISPG) is pleased to announce that Publishers Communication Group (PCG) will be representing the ISPG collections of journals to the Indian sub-continent starting in January.

    PCG is an internationally recognized sales and marketing consulting firm providing services designed to support and drive sales throughout the US, Europe, India, China and Latin America. With the new agreement, PCG will be expanding its  ISPG work in Europe to India, helping libraries and researchers there to access ISPG’s high-quality content of 47 journals from 20 publishers. Libraries  now also have the option to choose from three ISPG collections: The Complete Collection, The Life Science Collection and The Medical Collection.

    “We’re very pleased to begin working in India with such a well-regarded company as PCG,” commented Tom Taylor, Dragonfly Sales and Marketing Consulting President and ISPG Facilitator. “They’ve successfully represented ISPG in Europe for the last several years so it made sense for our agreement to expand to this other key area of the world too.”

    “In addition to our current work in Europe, we’re looking forward to now representing the cutting-edge resources from the Independent Scholarly Publishers Group to our network in India,” added PCG Director, Douglas Wright. “We are delighted with our collaboration and the opportunity to apply our 20+ years of sales and marketing to reaching this important market.”