Publishing Technology plc (LSE: PTO), the largest provider of software and services to the publishing industry, has announced its expansion into the prospering Chinese market by delivering local online hosting platforms and domestic sales representation.
Based in Beijing and managed by digital publishing expert Helen Sun, Publishing Technology China will directly target Chinese publishers, offering a complete publishing solution through ingentaconnect, the largest single platform for research publishers. Ms. Sun will combine her vast industry experience and knowledge of the Chinese market with an existing network of experienced sales representatives located around the country. The innovative technology together with native expertise will increase visibility of Chinese content, create new revenue streams, and facilitate sales to researchers and librarians globally.
The joint venture is the latest extension of Publishing Technology’s operations as demand for digital publishing solutions increases across the globe. Home to over 15,500 electronic publications and over 250 partners, the ingentaconnect interface will be offered in both Mandarin and Cantonese along with a subset of high-profile content to several thousand libraries across the country, creating a new user base for international publishers in addition to encouraging Chinese publishers to move online.
As part of the launch, the company’s Publishers Communication Group (PCG) division will also leverage the established national sales network to roll out its sales and marketing services. Initially, PCG will represent the American Association for Cancer Research in mainland China, as well as BioOne in China, Taiwan and Hong Kong.
George Lossius, CEO of Publishing Technology, commented: “The Chinese publishing industry is fast-paced and flourishing, currently growing at an astonishing rate of 19% a year. With over 8,000 academic journals and a booming scientific research community, second only to that of the US, China represents a major opportunity for us – and it is also relatively untapped in terms of digital resources for publishers and end users. Helen is a tremendously talented digital publishing expert with a proven track record in the Chinese market. This, coupled with Publishing Technology’s innovation and market-leading product, will make it a winning partnership.”
Helen Sun, CEO of Publishing Technology China said: “It is a great honour to work with such a trusted and established company as Publishing Technology, and even more exciting to become a part of it. The joint venture with Publishing Technology will provide not only world-leading technologies with proven marketing and customer service support to Chinese publishers, but it will also offer a great distribution platform in China to all publishers across the Atlantic. Our partnership combines leading digital technologies with digital content providers that already have a wide network within the publishing industry and library community in China and we look forward to welcoming more publishers to our rapidly increasing client base.”