The official 2011 Frankfurt Book Fair App launches

Navigating around the Frankfurt Book Fair was made that little bit easier today as the fair’s new official app, Frankfurt Book Fair App – Book Fair to Go, was launched courtesy of Publishing Technology, the largest provider of software services to the publishing industry. The app is now available for free download on Apple iPhone® and Google Android™ devices.

Frankfurt Book Fair, 12-16 October, is the largest event in the publishing calendar and brings publishers, booksellers, agents, authors and other delegates from across the globe together under one roof.

The Book Fair’s 2011 app, developed by Eyeled, has been designed to make life easier for delegates, helping them to navigate around the show with ease, familiarise themselves with all participating exhibitors, keep up-to-speed with the events programme and plan their time accordingly.

Not only does this year’s app contain traditional features, such as exhibitor listings, detailed hall plans and a full event schedule; it also includes the brand new Tour Planner module, allowing users to take a visual air tour of the halls, along with extended information on each exhibitor. The app even caters to the social media savvy with Twitter integration capabilities

Mark Carden, EVP, Global Sales and Marketing at Publishing Technology commented: “Anyone who has been to Frankfurt Book Fair will know that it is the size of 14 football pitches and can be an intimidating labyrinth for seasoned delegates as well as newcomers. This free app will help visitors and exhibitors alike find their way around the show, manage their diaries and generally get the best out of their time in Frankfurt. We are delighted to be enhancing delegates’ experience by facilitating the official app.”

Frankfurt Book Fair App – Book Fair to Go can be downloaded for free at the Apple App Store and Android Market