Hindawi is working with The Charlesworth Group to provide the academic community in China with researcher resources and information.
Hindawi Limited is pleased to announce a new collaboration with The Charlesworth Group, the leading China industry specialist in rights representation, consultancy and marketing services to the global academic publishing community. Hindawi is committed to extending and improving communication with their China-based authors, editors and reviewers and will be working with Charlesworth’s Beijing-based marketing team to inform and deliver our marketing strategy through a mix of online and offline marketing initiatives.
Using key Chinese social media and content channels, in particular WeChat, Hindawi aim to enrich the researcher experience by providing relevant and targeted content about Hindawi author resources, journal portfolio highlights, and news from the Hindawi team in London.
Richard Bennett, Chief Commercial Officer at Hindawi commented:
“We’re very excited to be working with Charlesworth to help increase our community offering within the Chinese Market. Our researchers are at the center of everything we do, and we are passionate about working with them to provide the resources and support they need to get published. With the launch of the Hindawi WeChat account and Sciencenet blog, we are pleased to be providing a space where our academics can access all the latest news from Hindawi. We look forward to the opportunity to further collaborate with our researcher base in China and are delighted to have Charlesworth’s support in doing this.”’
Michael Evans, CEO of The Charlesworth Group commented:
“With the continuing shift towards OA, a proactive approach by international publishers to social-media marketing and brand management is critical for successful growth of their author base in China. With twenty years’ experience in China, Charlesworth is uniquely placed, having a deep understanding of the local research communities and in-territory marketing expertise. We are delighted that Hindawi have selected the Charlesworth China team and we look forward to working with them on this exciting project.
