Not-for-profit publisher and educational charity, IFIS, are strengthening their existing partnership with The Charlesworth Group, with representation for local specialist sales support in China. Charlesworth currently provide WeChat marketing services to IFIS and bringing together marketing and sales will help to drive brand awareness, new subscriptions and usage in China.
The Charlesworth Group’s dedicated national sales team will extend IFIS’s commitment to further learning and development in the sciences of food and health through their knowledge of China’s academic, health and pharmaceutical markets.
“We are delighted to be working with the Charlesworth team to help us develop new business in China. We publish the definitive database of information relating to the sciences of food and health – FSTA, which is already used by many of the top food science departments at Chinese universities. By working with Charlesworth and their highly skilled and experienced sales team, we hope to build on that and also strengthen our brand awareness in this important market.”
Carol Durham, Head of Sales & Partnerships, IFIS Publishing
The Charlesworth Group comments:
“Charlesworth have been building the IFIS brand in China via their WeChat marketing service over the last two years, including helping IFIS build links with the WeChat accounts of local food journals. With 22 years of local experience and a thorough an understanding of IFIS’s target research community in China, we are in a unique position to help build relationships and represent IFIS products within the Chinese research community.”
Michael Evans, CEO, The Charlesworth Group