IFIS selects The Charlesworth Group WeChat Account Management Service

The Charlesworth Group is delighted to announce that IFIS have selected the Charlesworth WeChat Account Management Service. Charlesworth’s Beijing based marketing team are expertly placed to develop IFIS’s digital communication strategy in China using WeChat to engage at a deeper level with the food science community, raise the IFIS brand and to support using subscription sales activities.

Charlesworth is the only China based marketing agency that specialises in providing social media support to STM publishers in this region. The WeChat Account Management Service is based on extensive in-market experience and knowledge of the academic publishing and research landscape, providing an offering which engages with followers both online and offline. Publishers can select from several WeChat service packages, which are then tailor made for their needs. 

Rhianna Gamble, Head of Marketing, IFIS comments:
 “We are delighted to be working with Charlesworth on this important new phase of our digital communications and look forward to building a strong, food-focused online community in China.”

Helen Tian, General Manager, Charlesworth Group China comments:
 “WeChat is the most dominant social media channel in China, and we are really excited to be partnering with IFIS, to support their engagement with the food science community in the region. IFIS’s use of WeChat to provide targeted content to this community is well-timed. China’s economic development over the last forty years has meant that food safety, food health and food nutrition have become important topics. Public interest is driving increased research and scholarly output in this area and China is now the biggest producer of food science papers globally.”