IMS Health (NYSE:IMS) today announced the immediate availability ofIMS Health Insights — a free application that delivers the company’s extensive thought leadership materials from 19 major countries directly to Apple and Android tablet devices.
Addressing the growing demand for easily accessible, global insights on critical healthcare topics, the new app enables decision makers in life sciences and healthcare to instantly locate and download IMS Health research and white papers that are based on the company’s extensive global information assets, sophisticated analytics and deep healthcare expertise.
“Our expert resources regularly create new insights and research important to industry leaders that underpins sound decision and policy making,” said Stefan Linn, senior vice president, Strategy & Commercial Operations, IMS Health. “With the IMS Health Insights app, we are making our thought leadership readily available to stakeholders looking for unbiased information and uncommon perspectives to enhance access to care, reduce healthcare costs and improve outcomes.”
In addition to offering access to featured presentations, the IMS Health Insights app enables users to filter thought leadership content by language, country and topic, and to easily share information across preferred social networks.
Content available on the app dates from the beginning of 2014 and is continually updated. Recent publications from IMS Health available through the new app include:
- Breaking New Ground with Real-World Evidence
- How Social Media Intelligence is Strengthening Pharma Strategy
- Supply Chain Optimization in Africa’s Private Sector
- Risks & Rewards in Pharmerging Markets: New Perspectives on Consumer Health