In an innovative partnership, Maney Publishing has acquired the journal publishing division of Left Coast Press, Inc. (LCP). The 13 journals centre around a strong group of archaeology and anthropology titles, including California Archaeology, Ethnoarchaeology, and Lithic Technology, which complement one of Maney’s key subject strengths. A further group of titles, including Journal of Museum Education, broaden Maney’s activity in heritage and museology, whilst a group of significant titles on qualitative research and education add a new dimension to Maney’s list.
Maney and LCP will enjoy a marketing partnership to promote the LCP books to Maney’s worldwide audience for journals, whilst LCP markets the journals within its book program, thus allowing both publishers to reach a wider customer base.
Both independent publishers have a strong commitment to scholarly publication and great strengths in archaeology, heritage and museology which will be furthered by this new partnership. The LCP journals will benefit from Maney’s global marketing and publishing technologies, and bring the total number of journals in its archaeology and heritage collection to over thirty.
The acquisition and partnership exemplify Maney’s recent growth in North America marked by the recent opening of its Philadelphia office. For LCP, this deal represents the chance to focus more firmly on the publication of its dynamic and highly-respected booklist.
Mitch Allen, President of Left Coast, is excited by the new partnership: “The publication of journals has evolved in a way that favors larger publishers with elaborate systems for sales, search, and electronic delivery. I’m delighted that we have found a compatible partner, one who specializes in our areas of strength, who can effectively provide these kinds of services for these journals. I look forward to working with Maney on cooperatively marketing our complementary lists of publications to audiences worldwide.”
Michael Gallico, Maney’s CEO, is delighted with the outcome: “I have been in discussion with Mitchell Allen for many months whilst we developed a strong understanding of each other’s ethos and the prospects for the LCP journals. I am grateful for the appreciation and understanding that Mitch has given to these plans and believe that we can carry forward this outstanding list of journals that LCP has so carefully developed. We look forward to working with a new high-profile list of American clients in what we see as one of our most exciting developments ever.”
The parties were introduced and the acquisition guided by Michael Margotta of Maverick Publishing Specialists, the trans-Atlantic strategic consulting and operational outsource services organisation for the publishing industry (www.maverick-os.com). Previously, Michael also initiated the discussions that led to the sale to Maney of J. Ross Publishing’s journals earlier this year.
For more information please visit Maney’s Archaeology Spotlight at www.maneypublishing.com/archaeology.