PubGrade and AACR enter agreement to integrate contextual advertising platform

PubGrade’s platform-as-a-service solution: PubGrade for Publishers provides The American Association for Cancer Research (AACR) with a fully integrated advertising platform that enables the sales team to offer their advertiser clients cutting-edge digital advertising solutions.

Nicola Hill, Director of Journal Sales and Marketing at AACR commented: “As the world’s first and largest society focusing on cancer research and the publisher of eight, highly ranked journals, we are pleased to be working with PubGrade’s Ad serving/targeting/reporting platform to provide our advertisers greater granularity in their digital ad targeting efforts.”

According to John Michael, PubGrade Commercial Director, “PubGrade’s platform is well adapted to working in very specialised scientific and medical research areas. In an increasingly digital world, our platform offers publishers the opportunity to adopt more efficient workflow processes and facilitate increased ROI and transparency for advertisers, via direct targeting access into the full-text of scientific research published at their sites.”