PubGrade and ASM enter agreement to integrate contextual advertising platform

PubGrade’s platform-as-a-service solution: PubGrade for Publishers provides the American Society for Microbiology (ASM) with a fully integrated advertising platform that enables the sales team to offer their advertiser clients cutting-edge digital advertising solutions.

“We are excited to be working with PubGrade’s Ad serving/targeting/reporting platform,” said Melissa Junior, Director of ASM’s Journals program.  “ASM serves more than 30,000 researchers, educators, and health professionals in the microbial sciences. This approach to digital advertising will not only allow targeted outreach to our members, but will also enable us to provide users of ASM’s journals with content that is relevant in return.”

According to Philipp Eckerle, PubGrade’s Managing Director and Co-Founder, “PubGrade’s platform is well adapted to working in very specialised scientific and medical research areas. In an increasingly digital world, our platform offers specialist societal publishers the opportunity to adopt more efficient workflow processes that deliver increased ROI and transparency for advertisers, via direct targeting access into the full-text of scientific research published at their sites.”