Publishing Technology has announced that it will change its name to Ingenta, with immediate effect, as part of a comprehensive rebrand and unification of its business.
Already a well-established and trusted brand within the scholarly publishing arena, the Ingenta name will bring together the company’s products and services under one brand umbrella, enabling its clients to more easily realise the benefits of its complementary offerings, while giving the business a clear identity and strong personality.
The rebrand exercise follows a period of significant change at Ingenta, driven by the recently appointed CEO David Montgomery, who has implemented an ambitious strategy to strengthen the company’s suite of products and services.
The new Ingenta brand will enable the global software provider to extend its offering to new territories around the world and to broaden its appeal to industries and markets beyond its core publishing business.
David Montgomery, CEO at Ingenta, commented: “The new-look Ingenta brand reflects what we are as a business – an engaging and creative international company, with highly innovative products and solutions that make a real difference to our customers. The rebrand will help us to build a better business for the future, one that cohesively brings together our offering and helps us to cross borders and markets seamlessly. I am convinced that the new brand identity and name will contribute substantially towards enhancing our proposition.”
Under the rebrand the company’s products and services will be split into three divisions – Ingenta Commercial (previously advance), Ingenta Content (incorporating Ingenta CMS, previously pub2web), and Ingenta Advertising. Publishers Communication Group (PCG) will remain a subsidiary company.