Taylor & Francis enter agreement to adopt PubGrade’s integrated advertising platform

Taylor & Francis enter agreement to adopt PubGrade’s integrated advertising platform

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PubGrade’s platform-as-a-service solution: PubGrade for Publishers provides the Journals division of Taylor & Francis with an integrated advertising platform that enables the commercial Sales team to offer their clients cutting-edge digital advertising solutions.

Roger Massey, of Taylor & Francis, said: “We see PubGrade’s platform as a new way for us to enhance our sales proposition across a diverse portfolio of medical and allied health journals. Our clients are looking to run more finely targeted, granular advertising campaigns; and they seek greater campaign transparency across all journals where there’s a strong contextual relationship between our content corpus and their market messaging”.

Alexander Golubowitsch, PubGrade Co-Founder: “We are proud to see our unique solutions in action across the journal portfolio of Taylor & Francis, and glad to have the opportunity to contribute to their success in generating increased/incremental revenues. Our platform is not functionally restricted to any scientific fields and works on detailed full text knowledge about each individual article in the publisher’s portfolio. It provides digital ad Sales teams with the ability to offer granular contextual targeting, forecasting, real-time monitoring and detailed client reporting across scalable content inventory. It removes workflow roadblocks for large and small Sales, Production and Ad Ops teams, creating a collaborative and efficient environment. Publishers do not have to wait or pay for custom development, and benefit from a constant stream of additional features and a customer-driven development strategy. Integration is fast and agnostic of whatever platforms our clients use to deliver their online content. Taylor & Francis is now also in pole position to benefit from the launch of PubGrade’s Buy-Side Marketplace, scheduled to be introduced to advertisers later this year”.

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