Sage and PubGrade form Partnership to empower Contextually Targeted Digital Advertising

The partnership opens new opportunities in contextual advertising across the Sage journals.

PubGrade, a leader in scientific digital display advertising, and Sage, a global academic publisher of books, journals, and library resources, have launched an advertising partnership that allows clients to leverage contextually targeted ad campaigns across all Sage journals.

This partnership expands PubGrade’s ever-growing publisher ad network, and demonstrates Sage’s commitment to providing innovative resources that allow wider audiences to benefit from its vast social and behavioural science content.

“We are excited to reach this agreement with PubGrade as it will open up the potential for advertisers to benefit from Sage’s dedicated research-focused content and loyal readers,” said Roberto Mastrorilli, director of commercial sales at Sage. “This agreement also enables us to join PubGrade’s expanding publisher ad network, fostering collaboration within the industry and driving innovation forward.”

John Michael, commercial director at PubGrade, said, “We are delighted to have expanded our publisher network with the renowned Sage. It is part of our ongoing strategy to assist publishers in embracing the benefits of generating supplementary revenues, particularly from granular, contextually targeted digital advertising campaigns. This partnership further solidifies our commitment to providing cutting-edge advertising solutions to publishers and advertisers alike.”

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