SPIE, the international society for optics and photonics, has chosen Charlesworth to provide WeChat marketing services to promote their journals and events in China.
SPIE, a not-for-profit society, advances emerging technologies through interdisciplinary information exchange, conferences and exhibitions, continuing education, publications, patent precedent, and career and professional development.
Charlesworth will provide WeChat marketing services via their marketing agency team based in Beijing. The Charlesworth team has extensive experience of the STM research market matched with knowledge of the latest marketing thinking to create a WeChat presence that engages the researcher community.
The Charlesworth Group CEO Michael Evans commented, “Charlesworth is excited to be working with SPIE to manage and create a WeChat experience that supports the optics and photonics research community in China through engaging them with SPIE journal content and promoting SPIE events.”
“SPIE has a large cohort of Chinese members, authors, and volunteers, and we’re excited to be able to communicate with them about our publications and conferences on a familiar and widely used platform,” said Patrick Franzen, SPIE Director of Publications and Platform.